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June 18, 2008A recent survey has found that UK employees are failing to grasp the amount their employers are spending on their benefits. In most cases, the employees would underestimate the value of their benefits package.
As Guy Logan of Personnel Today reported, the survey by consulting firm Aon of 1,300 respondents revealed that;
- Only 2% of adult workers believe that their employers spend the equivalent of 20% of their salaries on benefits.
- More than 2 in 3 believed their employers spent 10% of their salary on benefits.
- Almost 50% believed the figure was less than 5% off their salaries.
The survey found that typically, if an employee’s salary was £26,000 a year, an equivalent of 21% of this salary was spent on their benefits.
As the statistics showed, employees were substantially underestimating their employer’s investment in their benefits. This in turn can be detrimental to employee loyalty and motivation and it is essential that employers fully communicate their investment to employees.
As Aon’s Gareth Ashley-Jones stated in the report, “employers are underselling themselves…if employers are to be genuinely valued by staff, then employees need to understand the scale of investment being made on their behalf.”
What may be required is a transparency of true monetary worth of an employee’s benefits as a constituent part of their remuneration package. This would involve the development of a clear and detailed communication channel, to raise awareness of benefits as an investment made by employers and to communicate their value.
When an employee understands that their employer is investing heavily in their benefits package, they are more likely to feel engaged, loyal and motivated. This in turn has positive effects on productivity which is a key justification of the employer’s original investment in a benefits platform.
Peoplevalue are working closely with clients of their Advantage voluntary benefits platrform to develop and implement key collateral that will be used to communicate the true value of their benefits to employees. This will raise awareness and cultivate an understanding of the client’s investment in their employees.
Communication is key.
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