Customer Loyalty

PeopleValue understands the balance between winning and retaining loyal customers. Our innovative loyalty solutions add value to your proposition to help you achieve this.

Advantage is a market leading benefit and discounts service, utilised by organisations throughout the UK and the Republic of Ireland. It provides companies with the ability to add significant tangible value to their proposition and drive higher levels of engagement with their brand.

Case Study: Homelet drive customer loyalty with PeopleValue Advantage

HomeLet approached PeopleValue who developed a white labelled version of their Advantage product called 'HomeLet Advantage' which Homelet launched to their customer base. Today more and more of their customers are signing up for access to the tangible offers and benefits that Advantage provides.

Scheme facts:

  • Saturated market with over 30 competitors
  • Homelet have approximatley 25% market share
  • Potential savings of over £1,000+ per annum


"We're constantly reviewing the market in search for ways to further build customer loyalty and recognised that an offer like that of PeopleValue Advantage represented a high value addition to the Premier proposition. "

- Andy Wynne-Jones, Head of underwriting at Homelet

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