Case Study: PeopleValue and 25 Consulting develop a sports membership loyalty scheme

Sports clubs have always traditionally enjoyed a secure membership status. However, with the cost of memberships rising, more and more people are struggling to justify the expense of a sports club membership. In 2013, PeopleValue took steps to address this issue and working with 25 Consulting, developed a programme which would give members the ability to offset the cost of their membership against the cost of living.

Scheme facts:

• Potential golf membership cost: £1,000 per annum
• Over 7,000 savings available
• Potential savings of over £1,000+ per annum