Member Loyalty

PeopleValue works with member and subscription based organisations to deliver successful loyalty schemes that support the acquisition and retention of a loyal and engaged audience.

Advantage is a market leading benefit and discounts service, utilised by organisations throughout the UK and the Republic of Ireland. It provides companies with the ability to add significant tangible value to their proposition and drive higher levels of engagement with their brand.

Case Study: PeopleValue and 25 Consulting develop a sports membership loyalty scheme

Sports clubs have always traditionally enjoyed a secure membership status. However, with the cost of memberships rising, more and more people are struggling to justify the expense of a sports club membership. In 2013, PeopleValue took steps to address this issue and working with 25 Consulting, developed a programme which would give members the ability to offset the cost of their membership against the cost of living.

Scheme facts:

  • Potential golf membership cost: £1,000 per annum
  • Over 7,000 savings available
  • Potential savings of over £1,000+ per annum


"Sports4Rewards works, and we believe it is going to be very popular among sports club operators looking to improve their profitability through strengthening their membership."

- Colin Surman, Managing Director of 25 Consulting

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